About me

True Automotive Enthusiast


Professional Background: Russell Stephens started in the industry in 1979 with MSD working at MSD through high school and college. Russell graduated from the University of Texas at El Paso with a Bachelors in Business Marketing option in 1988. Upon graduation Russell took over sales for MSD. Russell ran sales for MSD for 17 years overseeing the huge sales growth of the 1990s. Currently, he President of MSD LLC. He became General Manager in 2008 and President in 2009. He has had full P&L responsibility for MSD which includes significant manufacturing, sales, marketing and engineering operations. Russell am experienced in private equity, CARB compliance and have a deep passion for racing. Russell oversaw MSD's circle track racing program for over 20 years. Russell began racing go-karts at 11 years old and graduated to dirt track stock cars when Russell was 17. Russell now is employed by Performance Brands Advisors where he is a consultant in the Automotive industry for various brands.

Professional Associations: My SEMA service is well over 25 years. Russell has served three terms on the Board and have sat on and chaired numerous SEMA committees. He has always enthusiastically accepted any assignments from SEMA. Russell has also served on the MPMC select committee. Russell is currently Vice-Chair of the Elder Board for Cielo Vista Church in El Paso. The Vice-Chair is the senior lay elder. Cielo Vista Church is a large, non-denominational mega-church with weekly attendance around 2,000 people. Russell is also currently involved in a national ministry called Fathers in the Field. This is a faith based program that pairs fatherless boys with Godly men to mentor them using the love of the outdoors as a platform. Russell is the church champion for the program at CVC and he mentors a 16 year old fatherless boy and oversee two other men who are mentoring fatherless boys. In addition, he disciples a young man every other week. 

Professional Accomplishments: Most of his career has been spent in the sales field or the Executive field. However, Russell contributed to the design of several products including the MSD Blaster SS coil, the MSD Wire Separators and am listed as an inventor on the patent for the MSD Atomic Airforce intake manifold. Russell has also named several of the key MSD products such as the Super Conductor Spark Plug Wires and the Atomic Fuel Injection. Russell was PWA Person of the Year in 2005 and won the MRC Inaugural Sales Team of the Year award. Russell helped bring the MSD MVP program to the industry. This was the first Unilateral pricing program brought to market by a major performance manufacturer. In 2005, Russell was the keynote speaker at the PWA Annual Breakfast at the SEMA Show. Russell have been a longtime member of the SEMA PAC President's Club. 

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Russell Stephens
President, MSD

“Motorsports has always been in my DNA, something that will live with me forever” - R. L. Stephens

“Motorsports has always been in my DNA, something that will live with me forever” - R. L. Stephens

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